Brand Story

Crafted in collaboration with modern silhouettes

Daily Chic Fashion was born from a love of archival tailoring and contemporary ease.

We pair atelier-quality craftsmanship with lighthearted editorial styling so every piece feels like a personal capsule.

Each collection highlights bold colors and premium fabrics tailored for city roamers.

Brand portrait

Values

Three pillars that guide us

Timeless Craft

We design with considered materials and hope each garment is kept for seasons to come.

Thoughtful Service

Concierge styling, personalized notes, and extended fit support create a boutique experience online.

Courageous Styling

We celebrate fearless dressing and the bold people who rewrite the narrative of everyday luxury.

Timeline

Journey of Daily Chic

2016

Launched with a capsule of tailored separates inspired by Parisian ateliers.

2019

Expanded into editorial shoots and introduced the Daily Studio, a virtual styling space.

2023

Committed to a curated wardrobe model that offers repairs and resizes.